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Austin Boutique Peek: Abbey Rose

by | February 14th, 2016

Abbey Rose Boutique

Austin is now considered a “boom town” and with that growth comes new restaurants, more traffic and new places to shop.  One store in Westlake called Abbey Rose is just one new name in the boutique lineup to check out.  With brand designer names and some local jewelry brands, this store allows women of all fashion tastes and ages find something unique and on trend.


Ali Bills

I love to sit down and enjoy a latte with fashion owners and designers to find out how their business started and learn more about them personally. It’s the fun part of being a reporter, being nosey with a purpose.

While each story is special, meeting Ali Bills was one of those meeting where tears were shed and a connection was made.  While the decision to open her store Abbey Rose was years in the making, it was more about whether or not Ali was going to live to see the doors open.

Ali described to me she experienced debilitating migraine headaches since she was a toddler. Her migraines continued through her life and into adulthood, becoming progressively worse. The migraines jeopardized jobs and forced her to miss out on quality time with her family.

“if you call your boss and you can’t come into work for three days, they start thinking you are partying or working another job,” said Bills.

One day when Ali couldn’t turn her neck she begged her physical therapist to adjust her neck and he refused.  An MRI scan later revealed her brain was swelling and she needed brain surgery.  The surgery a success and her migraines have since disappeared. Now, she is able to focus on her true passion, running a clothing store.

Opening Abbey Rose has been years in the making.  After a several years in the corporate world her father encouraged her to pursue her true passion.

“My dad noticed that the fire had gone out of my eyes. I wasn’t having fun so he said I should do something I love,” said Bills. “And I quit my job that day.”

Ali describes her store as a “Mother and Daughter boutique”. She and her mother run the boutique and focus on creating an experience. Clients can enjoy a cocktail and take their time browsing through the curated collection of clothes and accessories.

A majority of the brands in the Abbey Rose inventory are made in the USA and they support local artists. “The store is about supporting the individual and making sure that we not only grown as individuals but also as a community,” said Bills.

Abbey Rose is located in Westalke at 3300 Bee Cave Rd #440, West Lake Hills, TX 78746.  Open daily 10-6 and closed on Sunday.  Be sure to stop by and enjoy your Abbey Rose experience!

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Google Business View Tour – shot by Cheryl Bemis   Photos:  Cheryl Bemis

, , | 2015 Fashion 6


It was very apparent that Cheryl was going to be in the fashion business at a very young age. She enjoyed every aspect of the fashion industry from styling to sewing . What a wonderful journey is has been for this true fashion trailblazer! Cheryl majored in Fashion Merchandising at Western Illinois University in Macomb, Illinois where she was active in departmental events and found a particular interest in fashion show production. She assisted creating large runway shows and found it was easy and fulfilling. She also worked in a small fashion boutique where she used her natural love of sales and people skills to build a loyal clientele. But upon graduation, Dallas, TX was her target city to live to expand her fashion career.

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